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This podcast discusses the brutal truth about sales and selling in the B2B environment. It starts by discussing the various challenges that sales people face, such as figuring out how to establish credibility and trust with potential customers, how to effectively follow up and close deals, and how to use data and analytics to better understand customer needs. The podcast then dives into the importance of having a good social media presence and how to leverage it to increase your sales. It also talks about the importance of cold calling and how to do it right. Finally, the podcast covers the need for advanced hacking skills to stay ahead of the competition, and the importance of understanding the customer's needs in order to ensure a successful sale.
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